Cookie Policy

1. Introduction and Scope

As Holala (the “Company”), we use cookies and similar technologies on the www.holala.ai website and its affiliated digital platforms. This Cookie Policy applies to general users visiting the Holala platform, demo/free trial accounts, corporate members and subscription holders. The Policy explains the types of cookies placed on users' devices, their purposes, the data collected and their retention periods. Holala.AI, as an artificial intelligence-assisted image and video production platform, offers services such as product images, promotional creatives and bulk catalog production. Users produce images or videos through a credit/token system. In these processes, the use of cookies is a critical infrastructure component for user session management, security verifications and the continuity of technical operations.

2. What Is a Cookie?

Cookies are small text files saved to the user's browser or device by a website when that site is visited. Through cookies, websites can remember the user's previous preferences, preserve session information, ensure that the platform operates securely and properly, and analyze usage statistics. On subsequent visits, the site's functionality is enhanced and the user experience is improved.

3. Purposes of Cookie Use

Cookies may be used on the Holala platform for the following purposes:

• Core Site Functionality: Ensuring the smooth operation of the platform, the fast loading of pages and the continuity of core services.
• Session Management: Keeping the session open after user login, so that the password is not requested again on each page transition.
• Subscription and Credit Management: Tracking demo/dummy accounts and managing users' credit/token balances and subscription statuses on an up-to-date basis.
• Security: Preventing abuse attempts, unauthorized access or bot traffic; detecting suspicious activities.
• Operational Continuity: Preserving the states required for the technically smooth functioning of the production screens (image/video).
• Functionality (Preference Recall): Remembering user preferences (such as language selection, region, interface preferences, templates used, the most recently set resolution) on subsequent visits.
• Performance/Analytics: Analyzing the number of visitors to the site, which pages are viewed most, the time users spend on the platform and their interactions.
• Error Detection: Contributing to the rapid detection and resolution of errors and interruptions occurring in the system.
• Language, Region and Interface Settings: Remembering the user's language and region selections and storing interface preferences.
• Payment/Subscription Security: Making payment transactions secure and enabling the tracking of subscription packages and automatic renewal processes.
• Marketing and Targeting: Promoting products and services, measuring the effectiveness of advertising campaigns, carrying out remarketing (retargeting) activities and presenting content aligned with the user's interests.

Owing to Holala's business model, users log into the platform, upload visual content and produce through the credit system. Therefore, the use of cookies is important not only for analytics purposes but also for membership, session and security processes.

4. The Need for Cookies on the Holala Platform

By its nature, the HTTP protocol has a stateless structure. For this reason, servers need cookies in order to recognize users. On Holala, when a user logs into the site, uploads an image or creates a production request, the server must recognize the user on every request for the sake of transaction security and consistency. Cookies meet this technical requirement by tracking the user's identity, permissions and credit/token balance. This technical necessity demonstrates that cookies are a critical infrastructure component for the operation of Holala.

5. Types of Cookies Used on Holala

Various types of cookies may be used on the Holala platform. The most prominent among them are the following:

• Strictly Necessary/Technical Cookies: Required for maintaining the platform's core functions. Operations such as signing in at user login, password security and page access are provided through these cookies.
• Session/Authentication Cookies: Used to verify the user's identity after they log into the platform and to maintain their session. In this way, secure access to the user panel is provided and re-authentication is not required on every page load.
• Security Cookies: Used to prevent malicious attempts, bots and automated attacks. The primary purpose of these cookies is to enhance account security and block suspicious activities.
• Functionality/Preference Cookies: Used to remember the user's preferences such as language, region, interface or demo/subscription status. In this way, a more personalized experience is offered to the user. For example, information such as language selection, previously selected templates or image resolution preferences may be saved through these cookies.
• Performance/Analytics Cookies: Used to monitor the usage performance of the platform and the website. The number of people visiting the site, the most visited pages, the time users spend on the platform, the conversion rates of demo users and system performance are analyzed through these cookies. The data obtained is used for the purpose of improving the platform and enhancing service quality.
• Marketing/Targeting Cookies: Used to measure the effectiveness of advertising campaigns, serve advertisements aligned with the user's interests and implement remarketing strategies. Given Holala's advertising creative and social media integrations, marketing cookies are important for the business model. For example, conversion measurements on the Meta/Instagram/Google Ads platforms may be conducted within this scope.
• Third-Party Cookies: On the Holala platform, third-party services such as Google Analytics, advertising services (for example Meta, Google Ads), artificial intelligence API providers (for example OpenAI, Google Vertex AI), payment infrastructure (iyzico, etc.), cloud security services (Cloudflare, etc.) and customer support tools may be utilized. These services' own cookie policies and data processing practices apply. Consequently, the transfer of users' data may also take place via the servers of these third-party platforms. Holala is responsible for these processing operations within the framework of the applicable legislation and the agreements between the parties.

6. Data That May Be Collected Through Cookies

The following types of data may be processed through the cookies used on Holala: IP address, device and browser information, operating system, session information, language and region preferences, site entry/exit times, pages visited, click and navigation data, user account session data, demo/subscription usage, credit/token usage data, production screen usage information, technical data relating to the selected templates, payment redirection information and advertising conversion measurement data. On the Holala platform, cookies are used not for direct product sales or shipping operations, but for the conduct of digital service access, membership, payment redirection, platform security and analytics processes.

7. Legal Basis for Cookies

The use of cookies may rest on different legal grounds depending on its purpose and type. The provision of the platform's mandatory technical services (for example, server-client communication, session management) may be addressed within the scope of the performance of the contract and legitimate interest. On the other hand, performance, analytics, marketing and targeting cookies may be used with the explicit consent of the data subject. Holala collects explicit consent from the user where necessary and provides a mechanism through which cookie preferences can be managed. Cookie practices are conducted in compliance with Law No. 6698 on the Protection of Personal Data (KVKK) and the provisions of the relevant legislation.

8. Retention Period of Cookies

The retention period of the cookies used on Holala varies according to the cookie type and the tool in which it is used. For example:

• Session Cookies: May remain active for as long as the user's session continues or until the browser is closed.
• Authentication Cookies: May be retained until the user logs out or until a certain period expires (e.g., for a longer period with the "Remember me" option).
• Preference/Functionality Cookies: Retained until the user's preferences change or for the duration of the technical requirement.
• Analytics Cookies: May be retained for varying periods depending on the technical characteristics of the analytics service they use (e.g., the Google Analytics _ga cookie is generally 2 years).
• Marketing Cookies: Retained for the periods determined by the relevant advertising provider (e.g., Meta pixel cookies are generally 3 months).
• Security Cookies: May be retained for reasonable periods for the purpose of preventing security risks.

Users may obtain information about retention periods through the cookie management tools built into the browser or provided by third parties.

9. How Can You Control Cookies?

You may exercise your preference to accept or reject the use of cookies through your browser settings or the cookie management panel on the platform. Most browsers offer options to block cookies entirely, delete the cookies of specific sites, block third-party cookies or receive a warning before cookies are used. However, if strictly necessary/technical cookies are disabled, the core functions of the Holala platform may be affected. For example, the user may be unable to log in, the session may not be maintained, or payment transactions may be interrupted. It is recommended that you keep cookies under control by changing your browser preferences.

10. Third-Party Services and Payment Cookies

For payment transactions, Holala uses the infrastructure of iyzico, a licensed payment institution. Credit card details are not stored on Holala servers; payment transactions take place through iyzico's PCI-DSS certified infrastructure. In this process, iyzico may use its own cookies or similar technologies. These cookies are used for payment security, transaction verification and fraud prevention.

Apart from these, Holala may make use of various third parties for analytics, advertising, artificial intelligence API, infrastructure security and customer support services. These service providers' own cookie policies and data processing terms apply.

11. Processing of Personal Data Through Cookies

Some information obtained through cookies may make it possible to identify users; in that case, it acquires the status of personal data under the KVKK. Holala processes such data within the framework of Law No. 6698 on the Protection of Personal Data (KVKK) and other relevant legislation. Users may exercise their rights regarding their personal data within the scope of Holala's Privacy Policy and KVKK Information Notice.

12. Relationship with the Privacy Policy

Holala's Privacy Policy and KVKK Information Notice contain detailed information on the processing of personal data collected through cookies. This Cookie Policy is deemed an integral part of the Privacy Policy. The provisions of the Privacy Policy apply to the processing of personal data obtained through cookies.

13. Users Under the Age of 18

Holala.AI is essentially a B2B platform aimed at corporate and commercial customers. The platform is not designed for persons under the age of 18. Persons under the age of 18 should not use Holala services, should not register for the service and should not upload personal data or visual content to the platform. If a user under the age of 18 or their representative submits data to the platform, the responsible user is liable for ensuring that this action is based on the requisite legal permissions.

14. Policy Updates

The Holala Cookie Policy may be updated from time to time due to technological developments, legislative changes or updates in third-party services. The current policy text enters into force on the date it is published at www.holala.ai. Users may follow the new policy at the same address.

15. Contact

For your questions regarding the use of cookies, personal data or the privacy policy, you may contact Holala through the following channels:

• Company Title: ELİF SİMGE EREN Şahıs Şirketi (sole proprietorship) (Holala)
• Tax Office/No: Kozyatağı Tax Office – 3530980516
• E-mail: av.handekaraman@gmail.com (legal point of contact)
• Website: www.holala.ai

16. Update Date

This Cookie Policy was last updated on 03.06.2026.