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Building holala in public

Why we share our roadmap, our misses and our metrics — and what being a studio-first company means for the product.

We decided early that holala would be built in public. That means the roadmap is visible, the misses are documented, and the people using the product can see where it is going before it gets there.

Being studio-first shapes every decision. We are not shipping a generic image model with a brand sticker on it; we are building the tool we wish we had when we ran campaigns ourselves. This blog is part of that promise.